AITO is an association of independent companies specialising in particular areas or types of holiday and sharing common dedication to high standards of quality and personal service. AITO defines 'quality' as "providing a level of satisfaction which, based upon the holiday information provided by the tour operator, aims to meet or exceed a customer's reasonable expectations, regardless of the type of holiday sold or the price paid".

AITO members ensure that their brochures clearly and accurately describe the holidays and services offered.

AITO members listen to their customers and welcome suggestions for improving standards. All customers receive a post-holiday questionnaire.

Professional Service

AITO members are committed to high standards of personal service, main-tained by the thorough training of employees.

Financial Security

AITO takes care to ensure that all members comply with current Government Regulations regarding the protection of clients' money.

Exclusive Membership

AITO has strict membership criteria which must be satisfied before new companies are allowed to join. All members must adhere to a rigorous Code of Business Practice which governs their operational conduct.

In the unlikely event that a dispute between an AITO member and customer cannot be resolved amicably, AITO's low-cost Independent Dispute settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.

AITO is comitted to raising the level of environmental awareness within the industry.

For further information about AITO, or to receive the AITO Directory of members, please contact the Association of Independent Tour Operators:
133a St Margaret's Road, Twickenham, Mddlesex TW1 1RG.